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Events. Media. Research. Technology.

Research, media and tools for better events.

Educational content, research and event websites that help people discover your event, understand why to attend and find their way to tickets. Focused on AI, technology and crypto.

Find the right serviceTry the event app
3C TRIX / EVENT INFORMATION MAP LIVE
SPEAKERSOURCEPARTICIPANTFOLLOW-UP

Session → context → response → follow-up

Our mission

Make the conversation count.

Important ideas deserve more than a moment on stage. We help people understand them, take part and carry them forward.

  1. 01

    Understand

    Research the technology, context, evidence and questions that matter.

  2. 02

    Connect

    Bring people and ideas together through events, media and clear content.

  3. 03

    Build

    Create practical tools that improve participation, workflows and information quality.

Services · AI, technology & crypto

What do you need to make happen?

Choose a goal. Explore what we can do.

Educational content · blogs, socials & SEO

Give people a reason to learn. And a reason to attend.

Educational blog posts and social content that explain your industry and your event — with SEO and clear routes to ticket booking.

For event organisers & media partners

Illustrative workflowSelect a step
Educational blogs & socials

Turn curiosity into a reason to attend

  • Speaker interviews
  • News of the week
  • Industry concepts, explained

Possible project scope

  • Ambassador work, speaker interviews & coverage
  • News of the week & industry concept explainers
  • SEO-led blog posts & content for social media
Discuss this service See Beatriz’s event experience

Designed to support discovery and ticket sales, not guarantee them. Ambassador, sponsored and commissioned work is disclosed.

Event apps and tools

Your event. In their pocket.

Explore a simple conference app, built around the people using it.

A conference, in your pocketInteractive demo · click to explore

Yes, you can use the phone below. Tap the buttons, save a session or ask a question.

A fictional conference to explore freely. Your actions stay in this demo.

Try the app below

One event. Your own journey.

Less searching.
More being there.

Explore five parts of a simple event app. Choose a feature here, then try it inside the phone.

Find your next conversation.

Search the programme, filter by topic and tap a bookmark to create your own agenda.

0 / 5 features tried
Tap inside — it works!
3C Trix / GatherTry me

Hello, curious mind.

Sample conference · Day 01

Your agenda

09:30 · AI

AI, people & the next question

Main stage

11:00 · Product

From idea to useful product

Studio room

14:00 · Crypto

Digital money, real questions

Main stage

15:30 · Media

Keep the context, share the idea

Meet-up lounge

Try saving a session · scroll inside for more

An independent experiment · AlphaVote

Your view. Before the crowd’s.

Beatriz created AlphaVote to make room for independent thinking in a feed driven by popularity. Answer first, then compare perspectives.

Its voting cards are one feature that can inspire participation in an event app. Try the experiment here.

Open AlphaVote Why it exists
AlphaVote / try the cardsClick to play

Choose a card. Give it a go. See what it makes you think.

6 formats · 12 sample questions · your own responses

Question 1 of 2

Should every conference session leave more time for audience questions?

Imagine planning a 45-minute session. How would you balance the talk and the room?

Choose your response

Choose your own response before revealing the explanation or other perspectives.

Interactive examples of participation features. Responses stay in this demo; arguments are illustrative, with no live voting totals or prediction outcomes.

Selected events

Events Beatriz has represented.

  • Proof of TalkAmbassador · Paris
  • Lisbon AI WeekAmbassador · Lisbon
  • European Blockchain ConventionAmbassador · Barcelona
  • Digital Assets ForumAmbassador · London
  • AI Summit BarcelonaAmbassador · Barcelona
Emergence · The Block

Beatriz also supported Emergence while working as a researcher at The Block.

Information quality

Keep the source. Keep the meaning.

A useful summary keeps the evidence and its limits visible. Here’s a small example.

One note. Two summaries.

Original note

A new tool saved time in one team’s small pilot.

Wider use has not been tested.

Source: example note

Short summary

A small pilot saved time. Wider use is untested.

Scope & limits kept

Illustrative example · select a version to compare.

Explore Research
Beatriz Ferreira, founder of 3C Trix

About the founder

Meet Beatriz Ferreira.

Product, research, media and events — brought together at 3C Trix.

Explore the connection

Founder · 3C Trix

Bringing these perspectives together through research, media and tailored tools. Motivated by how technology and information shape what people believe, decide and build.

Her background includes applied mathematics and a master’s degree in accounting, taxation and finance.

Read my storyThe person behind 3C Trix, in photographs.
View LinkedInWork with Beatriz

Start a conversation

What are you working on?

Tell us what you need. We’ll take it from there.